Disney’s Stitch brings extra Chrissy mischief to Westfield’s ‘Creatures of Christmas’ via AKQA

Crash-landing into the spotlight of Westfield’s 2025 Christmas campaign, ‘Creatures of Christmas’, launched earlier this month via AKQA, Disney’s beloved blue alien Stitch is spreading his trademark mischief across Westfield destinations in Australia and New Zealand this festive season.

First spotted at Sydney’s Bondi Beach breaking free of his crate and wreaking his uniquely cute havoc among the Bondi Bathers Surf Live Saving Nippers, Stitch has set his sights on gatecrashing the season’s most important arrival: Santa Claus. Welcoming Santa for his annual arrival at Westfield to kick off his festive duties; Stitch has now placed himself at the centre of Westfield’s ‘Creatures of Christmas’ campaign, spreading his utterly lovable Christmas cheer with Westfield customers.

Westfield’s ‘Creatures of Christmas’ campaign brings the magic of Christmas to life in a light-hearted and relatable way. Stitch joins five funny and perhaps familiar characters, who celebrate the wonderfully human side of the season; The Once-a-Year Festive Chef, The Every-Angle Memory Maker, The Sneaky-Peek Gift Snooper, The Sleigh-All-Day Outfit Changer and The Surf-Before-Santa Morning Ripper.

Says Amy Copley, Head of Marketing, Brand and Content, Scentre Group: “We’re very proud to welcome all creatures of Christmas to celebrate the festive season with us at Westfield. This year is no different, except for a very special creature, Disney’s Stitch, gatecrashing Santa’s arrival and our ‘Creatures of Christmas’ campaign, complete with his trademark mischief and sweetness. While Stitch may have caused a little Christmas chaos by crashing Santa’s arrival at Bondi Beach, we’re looking forward to seeing the joy he brings our customers as he pops up across Westfield destinations and channels this festive season.”

Says Tara McKenty, Chief Creative Officer, AKQA: “Stitch has joined as one of our Christmas creatures and crashed our campaign to spread the spirit of ‘ohana, reminding us of what’s important at this time of year.”

Says Bethan Jones, Executive Director, Brand Commercialisation, Disney Consumer Products ANZ: “Stitch has captured hearts around the world and continues to be one of Disney’s most loved and top-performing characters in the consumer products space. We’re thrilled to see him bring that same playful spirit to Westfield’s Christmas campaign in Australia, spreading a little mischief, a lot of heart, and plenty of holiday cheer.”

‘Creatures of Christmas & Stitch’ forms part of Westfield’s ongoing collaboration with Disney, delivering a captivating calendar of experiences designed to immerse customers and fans in the enchanting world of Disney. Together with Disney, Westfield has celebrated three favourite Disney franchises in 2025: Marvel, (‘Imagine the Adventure’), Frozen, (‘Imagine the Magic’) and Cars, (‘Imagine the Thrills’).

Developed in collaboration with AKQA, EssenceMediacom and Ogilvy PR, Westfield’s ‘Creatures of Christmas and Stitch’ will appear across Nova Radio, Spotify, Meta, Pinterest, YouTube and OOH partners including oOh!, JCD and QMS in Australia and oOh!, JCD, Phantom, Mediaworks and MoreFM in NZ.

Agency: AKQA  
Managing Director: Justine Leong 
Chief Creative Officer: Tara McKenty 
Executive Creative Director: Sarah McGregor 
Chief Strategy Officer: Iona Macgregor   
Copywriter: Annie Bettis   
Art Director: Fong Ong 
Production Director: Colin Tuohy   
Group Client Partner: Olivia Kaufman   
Client Partner: Jayne Driver  
Senior Account Manager: Kate Crowley  
Senior Designer: Frank Turner 
Finished Artist: Andy Byles 
  
Production Company: Finch 
Director: Arundati Thandur 
Managing Director: Corey Esse 
Executive Producer:  Nick Simkins 
Producer: Susannah Myerson 
Director of Photography: Luca Barone Peters 
Production Designer: Kris Brujic 
Casting: Byrne Creative 
Stills Photographer: Juli Balla Photoplay 
  
Post Production: 
Editor: James Ashbolt 
Executive Producer: Daniel Bradford – Fry 
Post Producer: Cheryn Frost 
VFX Artist:  Tom Brunsdon 
Colourist: Alina Birmingham 
Online: Viv Baker 
 
Music & Audio Prod: Massive Music 
Sound Designer: Simon Kane 
General Manager / Executive Producer: Katrina Aquilia 
Music Executive Creative Director: MassiveMusic 
Composer: MassiveMusic 
 
EssenceMediacom AU: 
Group Client Director: Beth Adams 
Group Planning Director: Lauren Nolan 
Implementation & Activation Group Director: Beiai Torres-Carlos 
Implementation & Activation Associate Director: Katherine Ly 
Implementation & Activation Associate Manager: Nicola Cadman 
Implementation & Activation Coordinator: Gagan Singh 
 
Wavemaker NZ: 
NZ Associate Business Director: Shannon Fernandes 
NZ Account Manager: Annabelle Wilkinson 
 
Ogilvy PR 
Head of Consumer PR & Influence Melbourne: Rebecca Crawford  
Business Director: Heidi Rose 
Client Partner: Charlotte Lamberty  
Publicist: Rosie Scanlan  
Associate: Willa Webster 
 
Scentre Group:   
General Manager Marketing & Community: Jacqui Waine   
Head of Marketing, Brand & Content: Amy Copley   
Group Marketing Manager: Tahlia Knight 
Group Programming Manager: Fi Clark 
Group Public Relations Manager: Rebecca Mahoney  
Senior Marketing Manager, Campaigns: Xanthe Collier   
Senior Programming Manager: Erika de Padua 
Senior Public Relations and Social Media Manager: Emma Niven  
Marketing Manager, Campaigns: Tamika Adams 
Marketing Manager, Campaigns: Gemma Boyle  
Public Relations and Social Media Manager: Eliza Melville

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